• 3 Myths That Convince Sellers To Pay Too Much Commission


    MYTH #1:  IT’S BEST TO HIRE AN AGENT WHO HAS A STRONG MARKETING PLAN TO SELL A HOUSE

    REALITY:  Data from the San Diego Multiple Listing Service (MLS) reveal that OVER 93 of EVERY 100 HOMES SOLD ARE NOT SOLD BY THE LISTING AGENT!  In reality, buyers come from other agents who have buyers looking for a house, and that other agent finds your house on the MLS.   Conclusion: selling a house has almost nothing at all to do with the agent’s fancy “marketing plan”.  The agent totally knows this, but he will still try to convince you that HE is the one going to find a buyer, and he’ll play his hand to his advantage employing this common consumer misconception so he can get the listing and a higher listing commission.  You should only pay about 1% to list your house, not the 2%-3% that most agents charge.  After all, they don’t have to work that hard after it’s listed and the sign has been installed - they just sit around until another agent brings the buyer.
     

     MYTH #2:  IT’S BETTER TO USE AN AGENT WHO IS A “NEIGHBORHOOD SPECIALIST” TO SELL A HOUSE 

    REALITY:  See #1 above!  Agents take advantage here as well.  The fact is that any agent can place a listing in the MLS  from Fallbrook down to San Ysidro -  it makes no difference where they say they “specialize” in since the agent listing the house is not bringing the buyer anyway.  Therefore, the data prove that no special neighborhood knowledge is useful or beneficial for selling, so don’t overpay to list your home for sale.  

     
    MYTH #3:  HOLDING OPEN HOUSES WILL HELP SELL MY HOME

    REALITY:  According to the National Association of Realtors, only a few percent of homes are actually sold from open houses.  Agents know this, so why they do it?   TO GET MORE CLIENTS!  Insider secret: All major real estate brokerages teach agents to sit at open houses so buyers and neighbors will come through the house.  The agent then tries to entice buyers to use him in their search for a home, or entice neighbors to list their homes when they are ready to sell.  The agent kicks you out of your home for several hours on a Sunday afternoon solely to further his career and scavenge for fresh clients.  You get a bunch of strangers wondering through your personal items (maybe helping themselves while he is distracted talking to another visitor).  More proof?  Whenever we list a house, we get calls from other agents offering to hold it open.  It is not even their listing!  They have been taught that this is how to troll for new clients.  We will gladly hold your house open if you request it, but please realize that OPEN HOUSES ARE FOR THE BENEFIT OF AGENTS, NOT SELLERS.    
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    THE TRICKS AGENTS PLAY TO GET YOU TO LIST AND PAY MORE

     

    So Do Not Be Fooled!! Save Big $$$ When Listing Your Home And Get Top Dollar 
    We will list your home in the MLS, on Zillow.com, Trulia.com, Realtor.com, and other websites - all included as part of our normal service - along with lots of other marketing techniques.  Your home will be thoroughly exposed to buyers looking on the internet and more importantly - to buyers' agents. You'll get an attractive For Sale sign in your yard, and a lockbox so buyers' agents can show your home to prospective buyers.  Everything you really need and nothing you don't, for way less cash out of your pocket.


    WONDERING WHAT YOU HOME IS WORTH OR HOW MUCH YOU CAN SAVE BY LISTING WITH US?  FILL OUT THE FORM ON THE RIGHT AND WE'LL EMAIL YOU A FREE CURRENT HOME MARKET EVALUATION!  PLEASE PROVIDE YOUR CURRENT EMAIL SO WE CAN SEND THE REPORT TO YOU.
    OR CALL ME AT 858-663-7063 TO FIND OUT HOW MUCH YOU CAN SAVE

    Dr. David Suder is an eye doctor who became a professional real estate investor 20 years ago and currently owns over 100 units.  He became disillusioned by the deceptive techniques real estate agents use to get listings and the high commission rates they charged.  So he acquired a California broker license of his own in 2006, and now has a broker license in two other three states as well.  David is now offering super low seller listing commission rates to fellow San Diegans.  With an in-home office and no franchise fees to pay, he has very low overhead.  Since Dave is the broker, he does not have to share the commission.  Call Dave at 858-663-7063 for more information or to discuss selling your home for less.